# Anna Novak

B2B marketing lead · Prague · 8 years of experience

Demand generation for B2B SaaS: content that sales teams use, campaigns measured in pipeline, not clicks.

## Projects and results

Pipeline from content
Launched a research report series with customers. Marketing-sourced pipeline grew from 18% to 35% of the total in a year.

Website relaunch
Rebuilt the site around use cases instead of features. Demo requests rose by 42%.

## Experience

- 2021 - now: Head of marketing, Proseware (HR software).
- 2018 - 2021: Content marketing manager, a CRM startup.

## Skills

Demand generation, Content strategy, HubSpot, SEO, Positioning

## Portfolio and evidence

- <https://example.com/anna-novak/reports>
- <https://example.org/anna-novak/talk>

## Contacts

- Email: anna.novak@example.com

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Updated: 2026-09-10
https://cvindex.ai/en/cv/d43e0257e1a09bb755ae2557

This is an example index: the person and companies are invented.