Alex Kim

Product designer · Lisbon · 9 years of experience

Nine years of designing products that make complex things clear: fintech onboarding, B2B dashboards, design systems.

PROJECTS AND RESULTS

Onboarding redesign at Northwind Pay
Cut the sign-up flow from 11 steps to 6 and rewrote every error message. Completion grew from 41% to 63% in three months.

Design system for three product teams
120 components, tokens for light and dark themes, docs the engineers actually open.

EXPERIENCE

2022 - now: Lead product designer, Northwind Pay (fintech). Owns onboarding and the design system.
2019 - 2022: Product designer, Fabrikam Analytics (B2B SaaS).
2017 - 2019: UI designer, a digital agency.

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