David Chen

Data analyst · Remote, UTC+8 · 6 years of experience

Product analytics for subscription apps: retention, pricing experiments, honest dashboards.

PROJECTS AND RESULTS

Pricing experiment for annual plans
Designed and analysed an A/B test of three price points across 40 000 users. The chosen price raised revenue per user by 18% without hurting conversion.

Retention dashboard the team trusts
Replaced 14 conflicting reports with one model and a glossary. Weekly metric reviews got 30 minutes shorter.

EXPERIENCE

2023 - now: Senior data analyst, a meditation app with 2M users.
2020 - 2023: Data analyst, Tailspin Media (subscriptions).

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