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CVINDEX / B2B MARKETING LEAD
Anna Novak
B2B marketing lead · Prague · 8 years of experience
Demand generation for B2B SaaS: content that sales teams use, campaigns measured in pipeline, not clicks.
PROJECTS AND RESULTS
Pipeline from content
Launched a research report series with customers. Marketing-sourced pipeline grew from 18% to 35% of the total in a year.
Website relaunch
Rebuilt the site around use cases instead of features. Demo requests rose by 42%.
EXPERIENCE
- 2021 - now: Head of marketing, Proseware (HR software).
- 2018 - 2021: Content marketing manager, a CRM startup.
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